Offer creative
Paid media portfolio
Paid Media & Meta Creative.
Selected ad creative and the audience, offer, testing and landing-page work behind paid campaigns.
Ad creative
Selected Meta ad creative.
These examples show different hooks, offers and formats. I build variations around the audience and test what earns attention and action.
Conversion creative
Your First Drip
Vertical paid social
IV Therapy Benefits
Vertical paid social
Telezen GLP-1 Campaign
Product education
Modern Formula Liver Support
Problem solution creative
Modern Formula Hangover
Product comparison
Primal Krisp Protein Campaign
Benefit creative
True Protein Sleep Campaign
Recovery campaign
For Wellness Recovery Gummies
Level Up video creative
E-commerce ad creative
Meta Ads for an E-Commerce Brand.
I designed this set of Level Up ads to test product-led and benefit-led messages across formats.
How I approach paid media
The result after the click matters.
I use audience questions and campaign data, with AI to speed research and creative variations. Then I test the hook, offer and post-click path.
Clarify who the campaign is for, what problem matters and why the next step is worth taking.
Develop multiple hooks, messages and visual directions so the campaign can learn instead of relying on one idea.
Match the ad to a focused landing page, clean tracking and thoughtful CRM or email follow-up.
Certifications
Certified in measurement and paid media.
I hold these credentials across Google Analytics, Google Search Ads and Meta marketing.
Traffic and campaign measurement.
About the certification ↗Search campaign planning and optimization.
About the certification ↗Facebook and Instagram advertising fundamentals.
About the certification ↗