David MillsDavid MillsContent and Social Portfolio
David Mills, Social Media Strategist & Content Creator

Social content, video and creative direction.

I plan and produce work for the platform and audience, from short social videos to documentary stories and campaign creative.

Watch the work ↓Social accountsCall David
David Mills holding a handmade CONTENT signDAVID MILLS, CREATIVE DIRECTION
8Linked social accounts
18Video examples
3Thumbnail styles
Social Media Management

Social accounts I’ve managed.

Explore the accounts and the kinds of work I managed for each brand.

Level Up Diabetes social media account01
Brand launch and growth

Level Up Diabetes

View account ↗
Matt Arroyo social media account02
Audience and education

Matt Arroyo

View account ↗
Vet Life social media account03
Recruiting and community

Vet Life

View account ↗
Gaspari Nutrition social media account04
Retail and ecommerce

Gaspari Nutrition

View account ↗
Sleep Solution Centers social media account05
Patient education

Sleep Solution Centers

View account ↗
Sorted and Styled social media account06
Local social visibility

Sorted and Styled

View account ↗
Video Killed the Radio Star social media account07
Documentary launch

Video Killed the Radio Star

View account ↗
Soulful social media account08
Conversion content

Soulful

View account ↗
Representative Case Study

Vet Life: one connected content system.

A focused example of translating Vet Life’s recruiting and community mission into a consistent social voice.

Challenge

Communicate recruiting, community and life-after-service themes without making the content feel corporate.

My role

Strategy, creative direction, concepts, production and AI-enhanced campaign assets.

What I delivered

A repeatable set of veteran stories, community posts and campaign assets for the recruiting program.

Video Portfolio

Stories built to earn the next second.

Examples of documentary storytelling, brand education, native social video and AI-assisted creative.

High End Crime Documentary With AI

AI storytelling crime docs
CONTENT FILM

The Con Artist Rebuilt With AI

CONTENT FILM

Inside the Anatomy of a Fraud

CONTENT FILM

The Digital Clues That Broke the Story

Brand Stories People Want to Watch

Brand and education
CONTENT FILM

The Protein Lie Taking Over Fitness

CONTENT FILM

Can This Training Method Create a Dragon Slayer?

CONTENT FILM

She Tried to Stop Time, Here Is What Happened

CONTENT FILM

The Beauty Routine Nobody Explains

CONTENT FILM

Built From the Edit, David Mills Creator Reel

Social Media Content Creation

Native vertical creative and AI enhanced ads
META AD VIDEO

Celebrity Story Built for Social

CLINIC VIDEO

Sleep Apnea Patient Education

META AD VIDEO

The Sephora Product Story

THEME PARK VIDEO

Theme Park Content That Feels Native

AI ENHANCED ADS

The Mission Continues

AI ENHANCED ADS

Your Experience Still Matters

AI ENHANCED ADS

Built for Life After Service

AUTOMOTIVE SOCIAL

When the Universe Gives You a Sign

AUTOMOTIVE SOCIAL

The Shopping Cart Test Drive

AUTOMOTIVE SOCIAL

Your Tires Called, They're Going Bald

Start a Project

Need content people stop for?

Bring me your audience, offer and goal. I’ll shape the strategy, concepts and production for the platform.

Book a CallText DavidEmail David
Thumbnail Design

Thumbnail concepts.

Three distinct visual systems designed to make the story understandable before the click.

AI crime documentary thumbnail by David Mills
CRIME DOCUMENTARY

AI Storytelling Crime Docs

Editorial interview thumbnail by David Mills
EDITORIAL INTERVIEW

Story First Packaging

Content creator thumbnail by David Mills
CREATOR PORTFOLIO

Platform Native Visuals

Certifications

Certified in digital marketing.

I hold credentials in analytics, Google search advertising and Meta marketing.