Florida time

David Mills: Marketing that turns attention into customers.

I plan and build paid campaigns, content, landing pages and follow-up for growing brands. Explore the work and the results below.

Paid media · Content · Landing pages · GoHighLevel
David Mills
David Mills
Experience across
DisneyBass Pro ShopsbareMineralsSharkABCNBCDJIRed BullVerizonAT&TSeaWorldSonyKnott's Berry Farm
Portfolio

Selected work.

Here is what I built, the problem behind it and the result each project supported.

Level Up Diabetes brand and marketing work
Brand launchDigital marketing

Level Up Diabetes

Challenge: Bring a new diabetes-focused consumer brand from concept to market.

What I built: Audience research, brand identity, packaging, ecommerce website, SEO, educational content and launch campaigns.
0 → launchIdea to marketFull stackBrand through demand
View live website ↗
Gaspari Nutrition marketing campaign
RepositioningRetail growth

Gaspari Nutrition

Expanded the story of a legacy bodybuilding brand toward everyday wellness while supporting ecommerce and retail growth.

My role: Positioning, website content, social creative, influencer campaigns and paid-media support.
#1Egg protein on AmazonWalmart + CostcoRetail positioning
View live website ↗
Vet Life recruiting marketing
Recruiting engineGrowth system

Vet Life

Connected recruiting content, a dedicated website and events into a repeatable path from first impression to interview.

My role: Positioning, messaging, social strategy, recruiting website, events and candidate journey.
3 statesFlorida, Texas, MassachusettsAlways onRecruiting funnel
View live website ↗
Matt Arroyo audience and education business
Audience growthDigital products

Matt Arroyo

Challenge: Turn a growing martial arts audience and full local classes into an online education business.

What I built: Social strategy, websites, seven courses, offers and an enrollment path into a community.
80K → 700K+Audience growth$80K+Monthly course revenue
View live website ↗
Creative portfolio

A quick look. The full library is one click away.

What I do

Explore my work by specialty.

See examples of the websites, paid campaigns and content behind these projects.

CERTIFICATIONS

Certified across analytics and paid media.

I hold these credentials for measuring performance and running search and social campaigns.

Meta Certified Digital Marketing Associate

Marketing and advertising fundamentals across Facebook and Instagram.

About the certification ↗
David Mills
About David

A career built around earning attention.

I started in Hollywood post-production, moved into documentary production and on-camera television, then built original YouTube programming before shifting into digital marketing. The common thread has always been the same: understand the audience, shape the story and move people to act.

Hollywood post-productionFinishing editor on episodic television including Friends, Walker, Texas Ranger and Sabrina the Teenage Witch.
Documentary + on-camera workProduced documentary projects, collaborated with Disney and spent four years producing and hosting television.
Digital contentBuilt original technology programming and learned firsthand how content creates a loyal audience.
Digital marketingSince 2015, I’ve connected strategy, content, paid media, websites, email and automation for growing brands.