Clear structure, conversion-minded copy and focused calls to action built around what the visitor needs next.
I build pages, email and CRM flows that help visitors move from first interest to inquiry or purchase.

Each piece answers a specific question: what to do, why to act and what happens next.
Clear structure, conversion-minded copy and focused calls to action built around what the visitor needs next.
Launch, nurture and follow-up sequences that keep the promise made in the ad, post or landing page.
Forms, CRM stages, routing, reminders and follow-up workflows that help teams respond consistently.
Selected projects showing the pages and journeys I helped build.

Take a new diabetes-focused consumer brand from early concept to a credible market launch.
Audience research, identity, packaging, ecommerce website, SEO, social content and paid campaigns.
Launched a connected brand experience spanning packaging, ecommerce, educational content and paid campaigns.

Create a consistent recruiting engine for veterinary practices operating across three states.
Positioning, a dedicated recruiting website, social content, events and a clear candidate journey.
A three-state recruiting path connecting social content and events to a dedicated candidate website.

Broaden a legacy bodybuilding brand without losing the authority of its performance roots.
Wellness positioning, website content, social creative, influencer campaigns and paid-media support.
Expanded retail relevance, including Walmart and Costco, plus a #1 egg-protein position on Amazon.

Turn a fast-growing martial-arts audience into a scalable education and community business.
A personal-brand website, lead generation, seven courses, offers and the supporting customer journey.
Audience growth from 80K to 700K+ and more than $80K in monthly course revenue.

Make an unfamiliar dental chewable feel simple, useful and easy to understand at a glance.
A bright product landing page with benefit-led messaging, routine-based storytelling and a focused CTA.
A landing page that explains the product, the daily routine and the next action.

Convert audience interest into a structured student membership instead of one-off engagement.
An ad-to-landing-page journey with offer messaging, enrollment steps and membership positioning.
An enrollment funnel with a defined offer, landing page and membership steps.
I hold certifications in analytics, Google search advertising and Meta digital marketing.
Website traffic and campaign measurement.
About the certification ↗Search ad planning and performance.
About the certification ↗Facebook and Instagram advertising fundamentals.
About the certification ↗