Content Creation, Conversion Focused

David Mills is a content creator who works with both large and small brands. He specializes in video production, video editing, and strategic marketing across social media and paid advertising.

High-impact video content that drive real results

I work with both large and small brands to grow audiences, increase conversions, and turn attention into results. From high-impact social content to paid ads, short-form videos, TikTok, Instagram, Meta campaigns, podcasts, and more — I create strategic, story-driven content that actually moves people to take action.

Meta Ads

E-commerce ads

UGC video

UGC video

Meta Ads

Local Ads

I make content that feels native to your ideal customers

Testimonial & UGC Videos That Convert into sales and build trust naturally

Today’s audiences want real people, real stories, and results they can trust. I help brands capture authentic customer feedback and produce UGC-style content that feels genuine — even when it’s scripted. Whether you’re a dentist, realtor, coach, or online brand, I create testimonial and social content that builds credibility and drives action.

David Mills creates character driven Ai video that tells real stories

using real footage and ai footage together to engage and convert customers

Case Study: Can you tell what is real and what is Ai?

CASE STUDY LIVING FUEL PRODUCTS

AI ASSETS AND LIVE ACTION combined TO MAKE THESE ADS

Case Study: Living Fuel AI-Enhanced Product Campaign

The Challenge

  • Create studio-quality visuals without a lengthy or costly photoshoot process.

  • Integrate product, lifestyle, and human elements seamlessly for a natural look.

  • Deliver content optimized for Instagram Reels, YouTube Shorts, Facebook, and TikTok in both organic and paid ad formats.

UGC VIDEO CASE STUDY

Case Study: Great Wolf Lodge UGC Video

Overview

Great Wolf Lodge partnered with Mills Creative Marketing to boost brand awareness and increase bookings through authentic, high-impact short-form content marketing. The campaign centered on UGC-style video ads that showcased genuine family experiences, emotional moments, and the magic of the park. Videos were designed for Instagram Reels, YouTube Shorts, and TikTok, ensuring maximum reach across platforms where families discover and share travel ideas.

Results

72.1% increase in ad engagement and reach across targeted social platforms

Significantly higher conversion rates for mid-week stays and seasonal getaway bookings

UGC content outperformed traditional brand ads in A/B testing by a wide margin

Strong lift in shares, comments, and organic tagging, with many viewers planning or booking trips after seeing the videos

Conclusion

This campaign proved the power of short-form UGC video marketing for the travel and hospitality industry. By tapping into what makes family vacations emotionally memorable—and delivering it through scroll-stopping, story-driven content—Mills Creative Marketing helped Great Wolf Lodge turn casual social media scrollers into excited, paying guests.

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David Mills Content Creation

Who is David Mills?

David Mills creates scroll-stopping social media videos for brands, agencies, and influencers — helping you stand out in today’s crowded feeds.

With more than 20 years of experience in video editing and content strategy, I produce results-driven content that connects with audiences, converts viewers into customers, and drives real business growth.

From direct-response campaigns to high-performing UGC and YouTube content, I know what works — and I deliver fast.

Why David Mills?



I’ve been a senior video editor and producer in Los Angeles, cutting national commercials and TV shows for some of the world’s most recognized brands — including Disney, Jeep, Amazon, Kia, Nissan, Toyota, Bass Pro Shops, Bare Minerals, FOX, and Discovery Channel — as well as fast-growing startups

I understand how to create content that performs — both creatively and analytically. After years in television, I shifted exclusively to social media video and digital marketing, producing UGC content, vertical videos, and full-length campaigns.

Ai tools for video

Currently the big trend is UGC videos. Creating them to look authentic and organic, while retaining the brand messages is a delicate balance, and I have been doing this for years with great success.

Remember it used to be about call to action and now the algorithms are favoring videos that are authentic, genuine and broad in appeal rather than niche like in the past 6 years.

I know the AI tools that actually work and this list changes nearly every day— and how to blend them into high-performing workflows.

TESTIMONIALS

What others are saying

"David Mills, game-changer!"

His editing style is cinematic, engaging, and perfectly timed for audience retention. He took my raw footage and transformed it into a polished, professional video that keeps viewers hooked. The attention to detail, pacing, and seamless transitions make every video feel next-level. Highly recommend him for any creator looking to elevate their content!

- Jake Broe

"TRANSFORMATIVE!

David’s editing has completely transformed the way our products are showcased. The product videos he created for our site are sleek, professional, and conversion-focused. He understands how to highlight key features, use motion graphics effectively, and create visually compelling content that keeps potential buyers engaged. Since uploading his videos, we’ve seen an increase in sales and customer interaction. Absolutely top-notch work!

- Mark Reynolds

"Inovative Marketing!"

David’s travel and hotel video editing is simply world-class. He has an incredible eye for storytelling, making our resort look like a dream destination. The smooth transitions, vibrant colors, and breathtaking shots truly capture the essence of our hotel, making it irresistible to potential guests. His ability to highlight luxury, relaxation, and adventure all in one video is unmatched. We’ve seen a noticeable boost in bookings since using his content

- Kirstie Montague

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with David Mills

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