Marketing + Funnel Design
Offer positioning, customer journey, landing pages, lead magnets, conversion strategy, analytics and the roadmap that keeps everything pointed at revenue.
David Mills · Revenue focused marketing operator
David Mills builds revenue driven marketing systems.
I connect strategy, content, paid media, funnels and follow up into one system built to turn attention into qualified leads, sales and sustainable growth.
One strategic partnerBuilt around revenueStrategy through execution
Built for revenue.
Content · ads · funnels · follow up
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Your digital presence needs a stronger growth path.
David can show you exactly what to improve.Turn the weak points into a simple plan built around leads and revenue.
Strategy✦Content Creation✦Paid Ads✦Email Marketing✦Go High Level✦AI Automation✦Funnels✦AI Video✦Graphic Design✦
Strategy✦Content Creation✦Paid Ads✦Email Marketing✦Go High Level✦AI Automation✦Funnels✦AI Video✦Graphic Design✦
Selected collaborations
Brands David has worked with.From entertainment to technology.
A career spanning television, documentary production, original content and revenue focused marketing.
David MillsMarketing sites + high converting funnels
Marketing sites and funnels built to convert.
From Meta ad landing pages and booking flows to ecommerce and digital education, I build the strategy, structure and creative that turns attention into qualified leads and sales.
Ecommerce launchLevel Up Diabetes
Product story, visual identity and a conversion ready shopping experience.
Ecommerce websiteGaspari Nutrition
A modern shopping experience for a legacy sports nutrition brand.
Recruiting websiteVet Life Careers
Strategy, messaging and a conversion focused recruiting experience.
Personal brand websiteMatt Arroyo
Courses, lead generation and a complete personal brand ecosystem.
Meta ads booking funnelSoulful Evolution
An emotionally led funnel built to turn paid traffic into booked private readings.
Meta ads membership funnelMatt Arroyo Academy
A conversion focused journey from ad click to student membership and recurring revenue.
David MillsOne person. The whole picture.
You need someone who can see the whole picture and build it.
Most marketing fails in the handoffs. I connect the message, creative, media, funnel, email and follow up so prospects move from attention to action without falling through the cracks.
Content + Creative
Social strategy, short form video, UGC, ad creative, photography, AI video and graphics that feel native, useful and impossible to scroll past.
Paid Ads + Distribution
Meta campaigns, testing, retargeting and performance optimization built around the right audience, the right message and a funnel that can convert.
Email Marketing + Sequences
Email strategy, campaign copy, lead nurturing, automated welcome and follow up sequences, segmentation and win back campaigns, all connected to your funnel and HighLevel CRM so every opt in has a clear next step.
Email that completes the journey
Every lead gets the right next step.
I connect the landing page, CRM and email automation so every new lead receives a thoughtful welcome, timely follow up and a clear path to book or buy.
01TrafficContent and ads
→02Opt inLanding page
→03SequenceWelcome and nurture
→04ConversionBooked call or sale
The AI layer makes the whole system faster and smarter.
I use the tools that actually help not AI for AI’s sake.
HighLevel CRMEmail nurture sequencesAI lead follow upWorkflow automationAI videoGraphic generationContent repurposingLead routingAI search visibility
The operator behind the growth
David builds the whole marketing system around revenue.
Strategy, creative, content, paid media, websites and automation work best when they move together. David connects every part around one outcome: measurable business growth that can repeat.
Build a growth system →David MillsSelected work
Marketing systems built to create demand, convert attention and grow revenue.
David helps businesses define the market, sharpen the offer, create the content, run the ads and build the follow up systems that turn campaigns into repeatable sources of leads, sales and income.
01 / Brand launch and growth system
From an idea to a market ready diabetes brand.
Level Up started without a finished product, audience or visual identity. David built the strategy and launch system from the ground up.
0 → launchIdea to market
6K+Community growth
Full stackBrand, product and demand
The challenge
Turn an early concept into a credible consumer brand with a defined audience, a real product and a reason for people to care.
What David built
- Market definition, demographic research and event strategy
- Logo, packaging, copy and complete visual system
- Brand stories, scripts, social content and influencer activation
- Website, SEO and paid campaigns across Meta and Google
- Launch testing and a repeatable campaign footprint
OutcomeA complete market presence designed to move from awareness to purchase and keep growing after launch.
Live profile feed@levelup_diabetesScroll inside to explore the live profile
02 / Repositioning and retail growth
Expanded a legacy bodybuilding brand into protein for everyone.
Rich Gaspari built a respected sports nutrition brand around bodybuilding. David repositioned the story for a much larger wellness audience.
#1Egg protein on Amazon
Walmart + CostcoRetail positioning
Mass marketBeyond bodybuilding
The challenge
Grow beyond a niche bodybuilding audience without losing the authority and credibility that made the brand successful.
What David built
- A broader protein for everyone positioning strategy
- New messaging for people using GLP 1 medication and everyday wellness customers
- Website content, social creative and influencer campaigns
- Advertising that supported expansion into Walmart and Costco
- A connected content system built for retail and direct sales
OutcomeThe broader market strategy helped propel Gaspari egg protein to the number one position in its Amazon category.
Live profile feed@gaspariScroll inside to explore the live profile
03 / Recruiting engine
Built the recruiting system behind a growing insurance sales team.
Vet Life needed a steady way to attract, educate and activate commission based agents. David connected the message, content, website and events into one recruiting engine.
$1.5MMonthly office revenue
3 statesFlorida, Texas and Massachusetts
Always onRecruiting funnel
The challenge
Create a repeatable way to recruit and develop commission based agents while expanding the company beyond its Palm Bay office.
What David built
- Recruiting position, messaging and social media system
- A dedicated recruiting website where candidates can learn and apply
- In person and virtual recruiting events
- Content that communicates the opportunity, culture and mission
- A connected journey from first impression to interview
OutcomeVet Life expanded into Texas and Massachusetts while building an office that now generates approximately $1.5 million per month.
Live profile feed@vet_life_foreverScroll inside to explore the live profile
04 / Audience, offers and education products
Packed the gym, then turned expertise into an online education business.
Matt Arroyo first hired David to grow social media and fill a Tampa jiu jitsu gym. Once demand exceeded instructor capacity, David built the next stage.
80K → 700K+Follower growth
$80K+Monthly course revenue
7 coursesOn demand ecosystem
The challenge
Convert fast audience growth and packed local classes into a scalable offer that did not depend on adding more instructors.
What David built
- Social strategy, content and a website that filled the gym
- Seven structured on demand courses
- A complete digital offer and customer journey
- A Skool community that connects students to the brand
- A content system that grew the audience from about 80,000 to more than 700,000
OutcomeA scalable education business generating more than $80,000 per month while continuing to grow the community.
Live profile feed@mattarroyommaScroll inside to explore the live profile
More campaign work
My video work, built for real campaigns.
Ads, UGC, explainers, documentary style stories and product content created for the platform, the audience and the job each video needs to do.
David MillsVideo campaigns and storytelling
Old podcast episodes became a new source of revenue.
David Mills helped Matt Cox transform existing podcast episodes into AI generated versions of his show. The result was a new channel, a new audience and a new revenue stream.
▶
Matt Cox series / AI video
Story 01 · Josh Crime
True story pacing, atmosphere and visual continuity built for audience retention.
▶
Matt Cox series / AI video
Story 02 · Cory Thief
A repeatable visual format that turns complex stories into watchable episodes.
▶
Matt Cox series / AI video
Story 03 · Cat Burglar
Campaign creative designed to keep the series recognizable while every story feels new.
▶
Lead magnet campaign
Dragon Slayer Workout
Useful content packaged to turn attention into opt ins and a connected follow up journey.
David Mills Live profile feed@creative_ai_schoolScroll inside to explore the live profile
A career built on stories
From Hollywood post productionto revenue driven marketing.
David's work has always centered on the same challenge: shape the story, earn the audience and move people to act.
TelevisionDocumentaryOn cameraYouTubeDigital growth
The start
Finishing episodic television in the heart of Hollywood.
David began his career in Los Angeles at Modern VideoFilm, working as a finishing editor on series including Friends, Walker, Texas Ranger and Sabrina the Teenage Witch.
The next act
Documentaries, Disney and four years in front of the camera.
He moved into documentary filmmaking and collaborated with Disney on historical theme park DVDs. He later spent four years producing and hosting television about cars, hotels and technology.
Digital era
Building an audience through original tech programming.
As YouTube emerged, David built a following around his own technology shows, learning firsthand how strong creative turns attention into a loyal audience.
2015 to today
Turning storytelling into a complete growth system.
When clients began asking for help with social media and online marketing, David shifted into strategy, funnels, digital advertising and content systems. He has been building connected paths from attention to revenue ever since.
That range is the advantage. David sees the whole picture, from the first creative idea to the campaign, funnel and follow up that turn it into measurable growth.
David MillsReady when you are
Book a strategy call. Let’s go.
Tell me what you are building and where growth is getting stuck. We’ll identify the clearest next move and turn it into a marketing system built to perform.
Book the 26 minute call →A direct conversation about your goals
A clear view of the highest impact opportunity
A practical path from attention to revenue
Client marketing work
Social media is the first touch point. It starts the path to revenue.
David Mills creates native social media content that leads to high performance Meta ads.
Level Up Diabetes
Brand, content and growth system
@levelup_diabetes ↗Matt Arroyo
Content, offers and education products
@mattarroyomma ↗Vet Life
Social content and recruiting funnel
@vet_life_forever ↗Gaspari Nutrition
Repositioning, content and paid campaigns
@gaspari ↗Sleep Solution Centers
Social strategy and patient education
@sleepsolutioncenters ↗Sorted and Styled
Social content and local visibility
@sortedandstyledtampa ↗Video Killed the Radio Star
Documentary launch and social content
@videokilledtheradiostarmovie ↗Soulful
Landing pages and campaign creative
@allisoncarmany ↗